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schnaidt / creative direction
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fashion art direction


A Spring fashion look book about the essential items in every man’s wardrobe. Directed photography on-set to ensure the mood of both model and product photography was cohesive. Created a simple typographic system that would allow the photography to shine, yet provide visual variety through a series of style “stickers”.

Client: Men’s Health / Photographer: Ture Lillegraven / Illustrator: Daniel Warren Johnson