Art directed and designed this comprehensive package in print, mobile, and responsive web. Developed stylistic guidelines and scalable elements for cross-platform cohesion, including a logo created out of sausages. Because how often do you get to do that?

Since this package was intended to be the definitive guide to protein, I structured it to feel more like a book than a traditional magazine. The opening cover image of sausages succinctly says “protein” of all kinds, while stark single-page portraits of animals serve as chapter openers.

 

Client: Men's Health / Photographers: Misha Gravenor, Sam Kaplan + Andrew Hetherington / Illustrator: Michael Myers